Generally speaking, you have approximately 9 seconds to captivate the reader. The first part is always the most important one: you need to capture the reader’s attention and impress them. It’s difficult to explain what you’re about in one sentence. Let’s use real examples to showcase each element of the media kit and draw inspiration for your own. This list of 8 media kit essentials will boost your credibility amongst advertisers. Product offerings (web, mobile, print, or network type).Channels / Blog network (existing partnerships or sister companies).Demographics (gender, age, education level, and median household income).how many user sessions, type of browser, and traffic by region) A mission statement or concise paragraph that clearly encapsulates your publication.After finding and analyzing 20 excellent examples of media kits (full list at the bottom), we identified the following components as integral to your media kit. In fact, we dug so deep that Google assumed I was an automated bot doing no good. We scoured the internet to create a litmus test for media kits. ![]() Take the process one step further by creating a storyline / outline that leads directly to your promotional goals.
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